An investor will want to see that each of these areas is covered in detail in your plan. While they may not be addressed in this exact order –they cannot be omitted.

• Executive Summary
• Market Opportunity
• Goals and Objectives
• Company Overview
• Market Analysis
• Business Strategy
• Demand/Revenue Model
• Competition Analysis
• Internet Strategy
• Marketing Plan and Strategy
• Risk
• Management Team (full CV’s highlighting expertise/experience)
• Financial Plan
• Capital Requirements and Structure Requested
• Exit Strategy
• Financial Models
• Supporting Documents